Website, SEO, GEO and social media services for equipment businesses
For a new website, start with product architecture and enquiries. For an existing site, start with content, search performance and the buying experience.
New websites
We build Chinese and English websites for construction equipment, parts and attachment businesses. The work covers product information, design, search setup and enquiry handling, using your actual markets, delivery arrangements and after-sales capabilities.
02Website redesign
We improve existing equipment websites through a 52-point diagnosis, search evidence and sales feedback. The redesign delivers URL-specific changes, revised product information and a working enquiry journey.
03Google SEO
Google SEO for equipment manufacturers, exporters and parts businesses. The service includes a 52-point website diagnosis, 200 target terms, analysis of 2–3 competitor sites, landing-page improvements, content distribution, external links and monthly reporting.
04GEO / AI search
We organise equipment models, applications, company credentials and support information around purchasing questions in ChatGPT, Gemini and Google AI Overviews. Deliverables include prompt research, source analysis, page improvements and ongoing observations.
05Social & content operations
Monthly website content, Facebook and LinkedIn publishing, company-profile work and external content for equipment businesses. The standard includes 4 posts, 8 placements across two platforms, 60 external links and a monthly report, with an online review every quarter.
| Service | Standard scope and deliverables |
|---|---|
| Website diagnosis | 52 checks with affected URLs, findings, actions and verification |
| Keywords and competitors | 200 selected target keywords, 2–3 competing websites and a keyword-to-page plan |
| Facebook + LinkedIn | 4 image-and-text posts a month, published to both platforms: 8 placements/month, 48 posts and 96 placements/year |
| External publishing | 60 links/month, primarily through blog and content resources; publication URLs, topics and destination pages recorded |
| Trustpilot and Facebook review operations | 2 activities per platform/month: profile and review-section maintenance, genuine customer feedback invitations and follow-up |
| Reporting | One report every month; a quarterly review document and an online review with the SEO specialist |
52-point website diagnostic
The diagnostic covers technical access, product content, company information, enquiries and measurement, with URLs, actions and verification recorded for each finding.
Technical search access (18)
- HTTPS certificate validity
- Robots directives
- URLs and server paths
- H1 and heading hierarchy
- XML sitemap
- Image alternative text
- 404 pages and status codes
- Broken links
- Page speed
- Google crawl and indexing submission status
- 301 redirects
- Page titles and descriptions; review legacy keywords tags
- Canonical URLs
- Language alternates
- Indexing directives
- Rendered main content
- Mobile viewport and overflow
- Structured data and visible facts
Product and content structure (8)
- Product category navigation
- Product names, images and descriptions
- About and contact pages
- Model names and versions
- Specification units and configuration
- Part numbers and fitment
- Model pages and technical downloads
- Purchasing questions and internal links
Company and trust information (11)
- Brand introduction
- Logo presentation
- Company history
- Genuine product feedback
- FAQ content
- Company, factory and team photography
- Image completeness and quality
- Missing, overlapping or obscured text
- Target-language consistency
- Certificate entity and validity
- Case dates, locations and evidence
Enquiries and sales handover (10)
- Contact channels
- Form entry points
- Enquiry flow
- Form instructions
- Reasons to request a quote or consultation
- Model and source-page handover
- Successful submission and storage
- Submission errors and retry
- Phone, email and QR availability
- Sales receipt and follow-up context
Measurement (5)
- GA4 setup
- Search Console verification
- Enquiry success and contact events
- Campaign tags and landing-page attribution
- Search and enquiry baseline
Enquire about equipment website and marketing services
Provide your website, product range and target markets so we can discuss the scope of the website and marketing work.