Guangzhou Lianya Network Technology Co., Ltd. · Established 2007Enquiries: +86 17620725092

Website, SEO, GEO and social media services for equipment businesses

For a new website, start with product architecture and enquiries. For an existing site, start with content, search performance and the buying experience.

01

New websites

We build Chinese and English websites for construction equipment, parts and attachment businesses. The work covers product information, design, search setup and enquiry handling, using your actual markets, delivery arrangements and after-sales capabilities.

02

Website redesign

We improve existing equipment websites through a 52-point diagnosis, search evidence and sales feedback. The redesign delivers URL-specific changes, revised product information and a working enquiry journey.

03

Google SEO

Google SEO for equipment manufacturers, exporters and parts businesses. The service includes a 52-point website diagnosis, 200 target terms, analysis of 2–3 competitor sites, landing-page improvements, content distribution, external links and monthly reporting.

04

GEO / AI search

We organise equipment models, applications, company credentials and support information around purchasing questions in ChatGPT, Gemini and Google AI Overviews. Deliverables include prompt research, source analysis, page improvements and ongoing observations.

05

Social & content operations

Monthly website content, Facebook and LinkedIn publishing, company-profile work and external content for equipment businesses. The standard includes 4 posts, 8 placements across two platforms, 60 external links and a monthly report, with an online review every quarter.

Website and ongoing marketing service standards
ServiceStandard scope and deliverables
Website diagnosis52 checks with affected URLs, findings, actions and verification
Keywords and competitors200 selected target keywords, 2–3 competing websites and a keyword-to-page plan
Facebook + LinkedIn4 image-and-text posts a month, published to both platforms: 8 placements/month, 48 posts and 96 placements/year
External publishing60 links/month, primarily through blog and content resources; publication URLs, topics and destination pages recorded
Trustpilot and Facebook review operations2 activities per platform/month: profile and review-section maintenance, genuine customer feedback invitations and follow-up
ReportingOne report every month; a quarterly review document and an online review with the SEO specialist

52-point website diagnostic

The diagnostic covers technical access, product content, company information, enquiries and measurement, with URLs, actions and verification recorded for each finding.

Technical search access (18)
  1. HTTPS certificate validity
  2. Robots directives
  3. URLs and server paths
  4. H1 and heading hierarchy
  5. XML sitemap
  6. Image alternative text
  7. 404 pages and status codes
  8. Broken links
  9. Page speed
  10. Google crawl and indexing submission status
  11. 301 redirects
  12. Page titles and descriptions; review legacy keywords tags
  13. Canonical URLs
  14. Language alternates
  15. Indexing directives
  16. Rendered main content
  17. Mobile viewport and overflow
  18. Structured data and visible facts
Product and content structure (8)
  1. Product category navigation
  2. Product names, images and descriptions
  3. About and contact pages
  4. Model names and versions
  5. Specification units and configuration
  6. Part numbers and fitment
  7. Model pages and technical downloads
  8. Purchasing questions and internal links
Company and trust information (11)
  1. Brand introduction
  2. Logo presentation
  3. Company history
  4. Genuine product feedback
  5. FAQ content
  6. Company, factory and team photography
  7. Image completeness and quality
  8. Missing, overlapping or obscured text
  9. Target-language consistency
  10. Certificate entity and validity
  11. Case dates, locations and evidence
Enquiries and sales handover (10)
  1. Contact channels
  2. Form entry points
  3. Enquiry flow
  4. Form instructions
  5. Reasons to request a quote or consultation
  6. Model and source-page handover
  7. Successful submission and storage
  8. Submission errors and retry
  9. Phone, email and QR availability
  10. Sales receipt and follow-up context
Measurement (5)
  1. GA4 setup
  2. Search Console verification
  3. Enquiry success and contact events
  4. Campaign tags and landing-page attribution
  5. Search and enquiry baseline

Enquire about equipment website and marketing services

Provide your website, product range and target markets so we can discuss the scope of the website and marketing work.

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