Build the navigation around the product range
We begin with your categories, available models, own-brand and distribution activities, export markets and sales process. Machine buyers follow category and application routes; parts buyers need part references and compatible equipment; prospective dealers need supply and support information. Minor variations normally belong on the same model page so buyers can compare configurations in one place.
What belongs on a model page
SANY’s published SR155-C10 provides a practical content example: a maximum pile diameter of 1500 mm and an operating weight of 48 T. A useful page also connects those fields with transport documents, Kelly bar and tool options, ground conditions and quotation requirements. The original specifications provide the reference; your technical material supplies the application detail. These examples illustrate our website work; equipment availability belongs to the business selling it.
We combine readable specification tables, application photography, configuration details, downloadable literature and an enquiry route. Parts pages add references, dimensions, machine versions and installation information. Buyers can provide nameplate and component photographs when enquiring. The English content is checked against the technical terminology, units and document version.
Map searches and purchasing questions to pages
We review your market and 2–3 competing websites, then select 200 target keywords for category, model, application and buying-guide pages. Sales questions become complete purchasing prompts. For example: “For 1200 mm bored piles in sandy ground, what soil, pile-depth and tooling information should I provide when enquiring about an SR155-C10?” The answer gives the product page a useful job in the buying process.
Give sales the context of each enquiry
Machine enquiries retain the model, source page and language, with destination, application and purchasing timeframe. Parts enquiries add references and machine details. A success message appears after the enquiry is stored. Phone, WeChat and email entry points follow your sales process. Company information, factory photography, certificates, project experience and after-sales details support the relevant products.
Use technical material across the website and social channels
A completed model page can support application notes, technical questions, delivery photographs and parts-maintenance posts. The monthly service produces 4 posts and distributes them across Facebook and LinkedIn for 8 placements. Each links to a relevant page with a channel tag. Visitors can inspect the configuration, obtain documents and contact sales.
Material needed and launch handover
Please provide the latest catalogues, company and brand details, publishable project photographs, target markets, sales contacts and website access. We return a prioritised list of missing material. The launch review covers 52 checks across technical access, product content, company information, enquiries and measurement. Monthly reporting follows search entry pages, visits and stored enquiries, with an online review each quarter.
Model specifications and content example
These published specifications illustrate product-information work. Client projects use their actual models and configurations.
| Brand and model | Specification | Published value |
|---|---|---|
| SANY SR155-C10SANY Global / China Stage III configurationManufacturer source | Maximum pile diameter | 1,500 mm |
| Maximum pile depth (published pair) | 55 / 44 m | |
| Rated output torque | 155 kN·m | |
| Engine power/speed | 147 kW / 2,100 rpm | |
| Operating weight | 48 t | |
| SANY SR285R-C10SANY Global / China Stage III configurationManufacturer source | Maximum pile diameter | 2,300 mm |
| Maximum pile depth (published pair) | 94 / 61 m | |
| Rated output torque | 285 kN·m | |
| Engine power/speed | 300 kW / 1,800 rpm | |
| Operating weight | 100 t |
SANY SR155-C10：Maximum depth retains the OEM's 55/44 m pair and depends on Kelly-bar configuration. Bored foundation piles; selection content should connect ground conditions, diameter, depth and Kelly-bar configuration.
SANY SR285R-C10：Maximum depth retains the OEM's 94/61 m pair; selection also considers ground and tooling. A reference for larger-diameter, deeper foundations, requiring ground investigation and tooling information alongside machine size.
Sources checked: 2026-09-21 · Published models illustrate specification and content work. Client projects use the models and documents in the client’s actual range.
Turning model information into website content
| Manufacturer example | Published specification | What the page must help the buyer understand |
|---|---|---|
| SANY SR155-C10 | Maximum pile diameter: 1500 mm; operating weight: 48 T | Which transport, Kelly bar and tool documents relate to the model, and which ground and pile-depth details to provide |
| SANY SR285R-C10 | Maximum pile diameter: 2300 mm; operating weight: 100 T | How to find site, transport and configuration information for a larger machine and request a suitable quotation |
Search entry points
| Searcher | Example query | Landing page and next step |
|---|---|---|
| Equipment company seeking a website partner | construction equipment website development | This service page → industry example → project enquiry |
| Overseas drilling-rig buyer | rotary drilling rig supplier | Your product category → model selection |
| Buyer checking a specific machine | SR155-C10 specifications | Your model page → specifications, literature and configuration enquiry |
| Buyer investigating an application | rotary drilling rig for foundation piles | Your application article → model and technical enquiry |
Execution sequence and deliverables
| Stage | Work | Output |
|---|---|---|
| Project start | Agree products, languages, markets and content contacts; review available material. | Site structure and information-gap list |
| Content preparation | Research target terms and competitors; write initial categories, models, parts and company pages. | Keyword-to-page map and bilingual drafts |
| Design and build | Complete homepage, model, parts and enquiry examples before extending the site. | Working website and enquiry management |
| Launch | Complete 52 checks, verify source capture, submit the sitemap and inspect crawl status. | Check results and operating handover |
| Ongoing work | Publish monthly content and social updates; review search and sales feedback each quarter. | Publication URLs, source data and next actions |
What you receive
- Equipment and parts navigation, initial pages and expansion structure
- 200 target terms and analysis of 2–3 competitor websites
- Bilingual copy, specification tables, imagery, downloads and enquiry forms
- 52-point website review with completion records
- Enquiry management, GA4 and Search Console setup and handover
- Monthly operating reports and quarterly online reviews
Common questions
Can we start without complete English material?
Yes. Existing catalogues, Chinese technical documents and sales questions can establish the structure. We develop the English content for technical confirmation, and photographs can follow the page production schedule.
Does every model have to launch at once?
The first release focuses on core models, commonly sold parts and ranges with usable sales material. Further models follow the same navigation. The scope reflects the real range and editorial work required.
How will we know where enquiries came from?
Stored enquiries retain the source page and language. GA4 records visits and successful enquiries, while social links carry channel tags. Reports distinguish page visits, contact clicks and submitted enquiries.
References: Google Search Central: structured data / Google Search Central: recrawling requests / SANY SR155-C10 official specifications / SANY SR285R-C10 official specifications