Equipment product content and overseas search research
Practical website and search ideas grounded in equipment products and the buying process.
Turning excavator model, specification and price searches into useful SEO pages
Equipment buyers move from suppliers to models, configurations and prices. SEO pages should support those tasks in sequence. Caterpillar’s US information for the 320 and 323 provides a practical example of model content, purchasing questions and enquiry routes.
Writing useful part-number, fitment and hydraulic information for a parts website
Parts purchasing often starts with an old component photograph, a machine model or a partial reference. A website should help the buyer identify the product and preserve the evidence sales needs. Two manufacturer hydraulic-hammer models illustrate fitment information, search content and the enquiry process.
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