Assign 200 target terms to buying tasks
We establish target countries, languages, ranges, available models and commercially important products before reviewing 2–3 competitors. The keyword plan records intent, destination URL, proposed content and work order. Search-volume, click-estimate and difficulty figures carry their source and collection date. Existing Search Console queries are included where available.
For example, rotary drilling rig supplier leads to category and supplier information; SR155-C10 specifications leads to model data; rotary drilling rig price requires configuration and quotation information; Kelly bar compatibility needs dimensions, connections and fitment evidence. The 200 terms are grouped into useful page tasks.
Publish specifications with the information needed to use them
SANY lists an operating weight of 48 T for the SR155-C10 and 100 T for the SR285R-C10. In content planning, that difference calls for the corresponding transport, site-access and project information. We check the version of the machine you sell, then organise transport dimensions, configuration, literature, publishable application notes and quotation requirements. Parts businesses need references, fitment and dimensions at the centre of the page.
Fix technical issues affecting discovery and use
Following the diagnosis, we address invalid status codes, mistaken crawling or indexing directives, incorrect canonical addresses, missing language relationships, isolated pages, failed downloads and unreadable mobile tables. Titles and descriptions explain the page subject, the body answers the purchasing need, and image text describes the actual image. Structured data follows visible facts and is checked for the relevant type.
Use AI purchasing questions to identify missing content
Each priority range receives complete questions that affect buying decisions. For example: “When sourcing a rotary drilling rig for foundation work in Southeast Asia, how should I compare configuration, transport documents, tooling support and spare-parts delivery?” We review whether your current pages provide that information, then plan supplier, model and support content. Google queries and purchasing prompts share the same technical source material.
Coordinate pages, social posts and external content
Each month we produce 4 posts and distribute them across Facebook and LinkedIn for 8 placements, linking the relevant model or application pages. The external publishing service provides 60 placements per month, mainly on blogs. Reporting supplies publication URLs, dates, topics, destinations and link attributes. Content is selected for the publication’s readers and industry relevance; advertising or sponsored links are identified according to the relationship. Publication counts are reported separately.
Report work, search visibility and enquiries
Monthly reports cover query coverage and positions, impressions and clicks, visitors, landing pages, engagement, channels, enquiries and completed work. Position records identify country, language, device and date, allowing consistent comparison. Successful forms, phone clicks and QR opens remain separate measures; sales-qualified enquiries use your sales feedback. Each quarterly online review considers three months of changes and the next pages to improve.
Material required at the start
Please provide available Search Console, GA4 and website access, priority models, current literature, target markets, sales questions, company credentials and publishable cases. Your commercial contact confirms that keyword targets match available products; a technical contact reviews specifications and uses; sales records how enquiries fit the business.
Model specifications and content example
These published specifications illustrate product-information work. Client projects use their actual models and configurations.
| Brand and model | Specification | Published value |
|---|---|---|
| SANY SR155-C10SANY Global / China Stage III configurationManufacturer source | Maximum pile diameter | 1,500 mm |
| Maximum pile depth (published pair) | 55 / 44 m | |
| Rated output torque | 155 kN·m | |
| Engine power/speed | 147 kW / 2,100 rpm | |
| Operating weight | 48 t | |
| SANY SR285R-C10SANY Global / China Stage III configurationManufacturer source | Maximum pile diameter | 2,300 mm |
| Maximum pile depth (published pair) | 94 / 61 m | |
| Rated output torque | 285 kN·m | |
| Engine power/speed | 300 kW / 1,800 rpm | |
| Operating weight | 100 t |
SANY SR155-C10：Maximum depth retains the OEM's 55/44 m pair and depends on Kelly-bar configuration. Bored foundation piles; selection content should connect ground conditions, diameter, depth and Kelly-bar configuration.
SANY SR285R-C10：Maximum depth retains the OEM's 94/61 m pair; selection also considers ground and tooling. A reference for larger-diameter, deeper foundations, requiring ground investigation and tooling information alongside machine size.
Sources checked: 2026-09-21 · Published models illustrate specification and content work. Client projects use the models and documents in the client’s actual range.
Queries, intent and page work
| Example query | Need | Destination and content |
|---|---|---|
| construction equipment SEO agency | Equipment company finding an SEO partner | This service page: scope, schedule, examples and project enquiry |
| rotary drilling rig supplier | Supplier and product-range research | Your category page: models, factory capability, delivery and support |
| SR155-C10 specifications | Checking a particular model | Your model page: accurate data, source literature and configurations |
| rotary drilling rig price | Budgeting and quote preparation | Configuration and quotation information: condition, tools, transport, destination and trade terms |
| Kelly bar compatibility | Checking fitment | Parts page: dimensions, connection, machine version and verification documents |
Initial and recurring deliverables
| Work | Standard delivery | Verification |
|---|---|---|
| Website diagnosis | 52 checks with a work order | URLs, current state and completion records |
| Keywords and competitors | 200 terms and 2–3 competitor sites | Intent, sources, destinations and priorities |
| Social publishing | 4 posts and 8 two-platform placements per month | Copy, images, dates and live links |
| External publishing | 60 placements per month, mainly blogs | Publication URL, destination and access status |
| Reporting | 1 monthly report; 1 online review per quarter | Completed tasks, evidence and next pages |
Execution sequence and deliverables
| Stage | Work | Output |
|---|---|---|
| Week 1: baseline | Collect material, perform 52 checks and review existing queries, landing pages and enquiries. | Issues and commercial baseline |
| Week 2: research | Analyse 2–3 competitors and 200 target terms; assign pages and buying questions. | Mapping, topics and page tasks |
| Weeks 3–4: initial work | Address priority technical issues, improve core pages and distribute social and external content. | Page changes, publication URLs and source tags |
| Every month | Use page and search evidence to continue work; deliver 4 posts, 8 placements, 60 external links and a report. | Work, search and enquiry records |
| Every quarter | Discuss three months of evidence and sales feedback to reprioritise ranges, pages and channels. | Quarterly analysis and next-stage plan |
52-point website diagnostic
The diagnostic covers technical access, product content, company information, enquiries and measurement, with URLs, actions and verification recorded for each finding.
Technical search access (18)
- HTTPS certificate validity
- Robots directives
- URLs and server paths
- H1 and heading hierarchy
- XML sitemap
- Image alternative text
- 404 pages and status codes
- Broken links
- Page speed
- Google crawl and indexing submission status
- 301 redirects
- Page titles and descriptions; review legacy keywords tags
- Canonical URLs
- Language alternates
- Indexing directives
- Rendered main content
- Mobile viewport and overflow
- Structured data and visible facts
Product and content structure (8)
- Product category navigation
- Product names, images and descriptions
- About and contact pages
- Model names and versions
- Specification units and configuration
- Part numbers and fitment
- Model pages and technical downloads
- Purchasing questions and internal links
Company and trust information (11)
- Brand introduction
- Logo presentation
- Company history
- Genuine product feedback
- FAQ content
- Company, factory and team photography
- Image completeness and quality
- Missing, overlapping or obscured text
- Target-language consistency
- Certificate entity and validity
- Case dates, locations and evidence
Enquiries and sales handover (10)
- Contact channels
- Form entry points
- Enquiry flow
- Form instructions
- Reasons to request a quote or consultation
- Model and source-page handover
- Successful submission and storage
- Submission errors and retry
- Phone, email and QR availability
- Sales receipt and follow-up context
Measurement (5)
- GA4 setup
- Search Console verification
- Enquiry success and contact events
- Campaign tags and landing-page attribution
- Search and enquiry baseline
What you receive
- 52-point diagnosis and technical change record
- 200 target terms, 2–3 competitor reviews and data sources
- Landing-page, model-information and SEO article plans and URLs
- 4 monthly posts and 8 Facebook/LinkedIn placements
- 60 monthly external publication URLs
- Monthly search, engagement, enquiry and work report; quarterly online review
Common questions
Does every keyword get its own page?
We group terms by purchasing intent. Specifications and configuration can belong on one complete model page. Distinct products, fitment needs or applications receive separate content when useful.
How do you select commercially worthwhile queries?
We consider margin, supply capability, target country, search evidence and enquiries. Broad terms reveal the market, while model, configuration and parts queries expose specific buying tasks.
How is indexing followed after submitting the sitemap?
We record submission status and inspect discovery, crawling and indexing in Search Console. Reports distinguish published, submitted and indexed pages, with actions for problem URLs.
How are the external links delivered?
The monthly record supplies 60 publication entries with accessible URLs, topics, destinations, dates and link attributes. Referral visits are observed alongside actual search and indexing changes.
References: Google Search Central: supported metadata / Google Search Central: link and content spam policies / Google Search Central: structured data / Google Search Central: recrawling requests / SANY SR155-C10 official specifications / SANY SR285R-C10 official specifications