A diagnosis with URLs and actions
The review covers HTTPS, robots directives, URLs, headings, sitemaps, image text, 404s, broken links, speed, indexing and redirects. It also examines product navigation, company details, genuine feedback, mobile reading, forms and measurement. Every finding identifies its current state, affected URLs, the purchasing step involved and the action required. Equipment units, parts fitment and technical literature receive specific attention.
Identify useful search and enquiry routes first
We review existing URLs and titles, search impressions and clicks, leading landing pages and stored enquiries. Your team confirms current models, discontinued ranges and parts still available. Useful pages and technical documents receive clear destinations in the redesigned site. Navigation and language switching are updated alongside them.
Make product pages useful to the sales team
Consider the HBT5008C-6Y trailer pump: SANY publishes rated power of 66 kW, maximum output pressure of 8 MPa and theoretical output of 55 m³/h in low-pressure mode. The redesigned page should make those figures readable and connect them with pipeline, concrete, configuration and brochure information. A model-specific enquiry gives sales the context to confirm the application. Parts pages need references, dimensions, machine versions and component photographs.
Decide where existing URLs will lead
Useful URLs remain when their purpose and content are unchanged. Consolidated pages receive an explicit destination, with 301 redirects for permanent moves. We update navigation, body links, canonical addresses, language alternates and the sitemap. Launch checks cover the status codes, images, downloads and enquiry storage on important landing pages.
Update search content and social destinations together
We plan 200 target terms and review 2–3 competitor sites, prioritising pages already attracting relevant impressions but missing useful buying information. Purchasing prompts expose gaps in configuration, application and fitment content. Facebook and LinkedIn profiles and relevant existing links are updated to the new destinations. Ongoing operations produce 4 posts and 8 placements across the two platforms each month.
Information needed and follow-up
We need website access, available GA4 and Search Console access, a product-update list, previous sales material and the features you use. The pre-launch baseline supports follow-up on redirects, visits, enquiry sources and important searches. Monthly reports list completed page changes and actual results. Quarterly meetings use that evidence and sales feedback to set the next priorities.
Model specifications and content example
These published specifications illustrate product-information work. Client projects use their actual models and configurations.
| Brand and model | Specification | Published value |
|---|---|---|
| SANY HBT5008C-6YSANY global product specificationManufacturer source | Theoretical output at low pressure | 55 m³/h |
| Maximum delivery pressure | 8 MPa | |
| Rated power | 66 kW |
SANY HBT5008C-6Y：55 m³/h is the theoretical output in low-pressure mode. Maximum pressure is a separate specification; state the operating conditions for each. An example of separating flow, pressure and power on a trailer-pump page, with pumping distance, pipeline and concrete information included in the enquiry.
Sources checked: 2026-09-21 · Published models illustrate specification and content work. Client projects use the models and documents in the client’s actual range.
The 52-point review
| Area | Checks | What is examined |
|---|---|---|
| Technical search access | 18 | Certificates, crawling, indexing, URLs, metadata, languages, rendering and mobile access |
| Product and content structure | 8 | Navigation, names, specifications, fitment, literature and purchasing questions |
| Company and trust information | 11 | Brand, history, photography, certificates, cases, feedback and readable content |
| Enquiries and sales handover | 10 | Contact routes, forms, quote details, source capture, storage and sales receipt |
| Measurement | 5 | GA4, Search Console, events, channel tags and baseline |
From a buying question to a redesign task
| Query or need | Page work | Completion check |
|---|---|---|
| HBT5008C-6Y specifications | Add rated power of 66 kW, maximum output pressure of 8 MPa and low-pressure theoretical output of 55 m³/h, literature and application enquiry | Readable mobile specifications and model captured in the form |
| excavator replacement parts | Organise references and compatible machines | Parts, associated equipment and enquiry routes are connected |
| “What site information is needed to select a concrete trailer pump?” | Explain concrete properties, pipeline layout and vertical/horizontal delivery requirements | The page supplies the material required by the purchasing prompt |
| equipment website redesign | This service page explains diagnosis and industry-specific work | Business visitors can submit their current URL and requirements |
Execution sequence and deliverables
| Stage | Work | Output |
|---|---|---|
| Baseline | Review current pages, complete the 52 checks and establish search, traffic and enquiry data. | Findings and baseline |
| Scope | Select initial ranges and prepare keyword mapping and URL destinations. | Content tasks and migration map |
| Page improvement | Rework technical information, mobile reading, downloads and enquiries. | Reviewable pages |
| Release | Check redirects, metadata, languages, sitemap and storage; update social destinations. | Release record and valid URLs |
| Follow-up | Report work and evidence monthly; review the next changes each quarter. | Monthly report and quarterly actions |
What you receive
- 52-point report with affected URLs, actions and completion status
- Baseline of traffic, queries, landing pages and enquiries
- 200 target terms, 2–3 competitor reviews and page tasks
- Bilingual information, specifications and fitment on priority pages
- URL mapping, 301 redirects and internal-link updates
- Monthly reports and quarterly online reviews
Common questions
Must we change our website platform?
We first assess whether the existing platform can support the content and enquiry journey. Where it can, we improve the current site. A migration includes URLs, literature and enquiry handling in its scope.
Will every issue found be fixed?
The report records all 52 check results. Implementation actions, responsibility and order are agreed against the website access and redesign scope. Completed work has a verifiable URL or result.
What does the title, description and keywords review cover?
We review page titles, descriptions and how target topics are used. Keywords guide the page subject and content. Google does not use the meta keywords tag for indexing or ranking.
References: Google Search Central: supported metadata / Google Search Central: structured data / Google Search Central: recrawling requests / SANY HBT5008C-6Y official specifications